http://www.leighfazzina.com Healthcare Communicator | PR Pro | Social Media Consultant Wed, 11 Aug 2010 18:10:25 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 http://www.leighfazzina.com/2010/07/28/twitter-leads-rescue-efforts-fazzina-bike-crash/ http://www.leighfazzina.com/2010/07/28/twitter-leads-rescue-efforts-fazzina-bike-crash/#comments Wed, 28 Jul 2010 18:40:11 +0000 Leigh Fazzina http://www.leighfazzina.com/?p=717 Twitter. Never underestimate its viral engaging power. Ever. Please, just don’t ever do it. The power Twitter holds for instant viral communication is utterly amazing, and it helped me get rescued last night after I suffered a mountain bike crash in deep evening-lit woods that I was unfamiliar with. Yes – that’s right. Thanks to the power [...]]]> http://www.leighfazzina.com/2010/07/28/twitter-leads-rescue-efforts-fazzina-bike-crash/feed/ 18 http://www.leighfazzina.com/2010/05/15/a-blind-man-inspires-strategic-change/ http://www.leighfazzina.com/2010/05/15/a-blind-man-inspires-strategic-change/#comments Sat, 15 May 2010 16:41:10 +0000 Leigh Fazzina http://www.leighfazzina.com/?p=695 A colleague of mine shared this little story with me years ago. I always loved it, and reflect on it often. This story is a great reminder that strategies don’t necessarily need to be grandiose in order to achieve a goal. Sometimes just a little fine-tuning or different plan in the attack may be exactly what is needed to achieve [...]]]> http://www.leighfazzina.com/2010/05/15/a-blind-man-inspires-strategic-change/feed/ 0 http://www.leighfazzina.com/2010/02/02/doc-doesnt-notice-the-health-illiterate-patient/ http://www.leighfazzina.com/2010/02/02/doc-doesnt-notice-the-health-illiterate-patient/#comments Wed, 03 Feb 2010 03:57:38 +0000 Leigh Fazzina http://www.leighfazzina.com/?p=644 Today I witnessed a clinician make assumptions about a patient (and wrongly judge the patient) based on the patient’s appearance which consisted of handsome looks, classy clothes, clean grooming, and nice presentation. What the clinician didn’t know is that underneath the nice appearance actually sat a patient who had comprehension problems and communication limitations; a [...]]]> http://www.leighfazzina.com/2010/02/02/doc-doesnt-notice-the-health-illiterate-patient/feed/ 8 http://www.leighfazzina.com/2010/01/11/say-no-to-publicity-stunts/ http://www.leighfazzina.com/2010/01/11/say-no-to-publicity-stunts/#comments Tue, 12 Jan 2010 00:55:52 +0000 Leigh Fazzina http://www.leighfazzina.com/?p=624 Last night I was watching Larry King. I usually catch his show 3 to 4 nights a week… I love how Larry interviews and feel the public viewing audience can really benefit from his unbiased journalistic interviewing skills. The way journalism should be. Anyway, last night Larry interviewed Richard Heene, the father to Falcon Heene a.ka. [...]]]> http://www.leighfazzina.com/2010/01/11/say-no-to-publicity-stunts/feed/ 0 http://www.leighfazzina.com/2010/01/04/i-got-em-fdas-communications-heads-to-provide-pr-industry-social-media-guidance-update/ http://www.leighfazzina.com/2010/01/04/i-got-em-fdas-communications-heads-to-provide-pr-industry-social-media-guidance-update/#comments Tue, 05 Jan 2010 00:48:09 +0000 Leigh Fazzina http://www.leighfazzina.com/?p=583 As my colleagues and I gear up for the 2010 PRSA Health Academy conference (April 14-16, 2010 in Chicago at the Hilton Suites Magnificent Mile), I’ve been pretty excited the past few weeks as I pulled together what I felt was a much-needed panel to update the healthcare PR community: a panel of FDA officials [...]]]> http://www.leighfazzina.com/2010/01/04/i-got-em-fdas-communications-heads-to-provide-pr-industry-social-media-guidance-update/feed/ 2 http://www.leighfazzina.com/2009/11/05/how-we-think-the-fda-can-harness-social-media-for-improved-patient-access-to-treatments-clinical-trials/ http://www.leighfazzina.com/2009/11/05/how-we-think-the-fda-can-harness-social-media-for-improved-patient-access-to-treatments-clinical-trials/#comments Thu, 05 Nov 2009 20:36:10 +0000 Leigh Fazzina http://www.leighfazzina.com/?p=292 Below is a letter several of us wrote and submitted to the U.S. Food and Drug Administration around the U.S. Food and Drug Administration’s November 12 & 13, 2009, Advisory Committee Meeting hearing around the use of social media. ******************************************** Dear U.S. Food and Drug Administration: There are many required activities to bring a new drug into the hands of the people who [...]]]> http://www.leighfazzina.com/2009/11/05/how-we-think-the-fda-can-harness-social-media-for-improved-patient-access-to-treatments-clinical-trials/feed/ 2 http://www.leighfazzina.com/2009/10/14/hunting-for-a-healthcare-pr-job/ http://www.leighfazzina.com/2009/10/14/hunting-for-a-healthcare-pr-job/#comments Wed, 14 Oct 2009 22:45:58 +0000 Leigh Fazzina http://www.leighfazzina.com/?p=285 If you’re looking for a healthcare PR job – it just got easier! And if you’re in a position where you are recruiting for healthcare PR talent – it too just got easier! There was a time when my phone would ring and the emails would roll in from recruiters of all type contacting me about [...]]]> http://www.leighfazzina.com/2009/10/14/hunting-for-a-healthcare-pr-job/feed/ 3 http://www.leighfazzina.com/2009/08/19/budgets-cuts-or-reallocation/ http://www.leighfazzina.com/2009/08/19/budgets-cuts-or-reallocation/#comments Wed, 19 Aug 2009 19:09:34 +0000 Leigh Fazzina http://www.leighfazzina.com/?p=157 The other week I attended the ExL Pharma Communications/Public Relations Summit. Approximately 150-200 attendees who work in healthcare/pharma corporate communications and public relations were present. Many issues were addressed and discussed from crisis communications to social media. One session I attended, “Doing more with less. Communications is increasing and Budgets are Shrinking” was well attended, with [...]]]> http://www.leighfazzina.com/2009/08/19/budgets-cuts-or-reallocation/feed/ 0 http://www.leighfazzina.com/2009/08/03/is-social-media-a-fad-or-here-to-stay/ http://www.leighfazzina.com/2009/08/03/is-social-media-a-fad-or-here-to-stay/#comments Tue, 04 Aug 2009 00:03:07 +0000 Leigh Fazzina http://www.leighfazzina.com/?p=146 As a PR pro and someone who views social media as a communication tool that has tremendous marketing communications power that will persuade, influence and/or change public perception and image, I believe social media is a fundamental shift in the way we communicate. So yes, I believe it is here to stay. [...]]]> http://www.leighfazzina.com/2009/08/03/is-social-media-a-fad-or-here-to-stay/feed/ 0 http://www.leighfazzina.com/2009/07/31/welcome-2/ http://www.leighfazzina.com/2009/07/31/welcome-2/#comments Sat, 01 Aug 2009 00:06:24 +0000 Leigh Fazzina http://www.leighfazzina.com/?p=41 Earlier this week I discovered that Facebook was giving third party advertisers approval to use their members’ photos. As a public relations professional, this concerned me greatly. Why? Just like the brands, services and people we represent, PR professionals are in the public domain as well. PR pros not only work hard to develop an [...]]]> http://www.leighfazzina.com/2009/07/31/welcome-2/feed/ 0