http://www.leighfazzina.com Healthcare Communicator | PR Pro | Social Media Consultant Thu, 17 Nov 2011 16:49:55 +0000 en hourly 1 http://wordpress.org/?v=3.1.1 http://www.leighfazzina.com/2010/02/02/doc-doesnt-notice-the-health-illiterate-patient/ http://www.leighfazzina.com/2010/02/02/doc-doesnt-notice-the-health-illiterate-patient/#comments Wed, 03 Feb 2010 03:57:38 +0000 Leigh Fazzina http://www.leighfazzina.com/?p=644 Today I witnessed a clinician make assumptions about a patient (and wrongly judge the patient) based on the patient’s appearance which consisted of handsome looks, classy clothes, clean grooming, and nice presentation. What the clinician didn’t know is that underneath the nice appearance actually sat a patient who had comprehension problems and communication limitations; a [...]]]> http://www.leighfazzina.com/2010/02/02/doc-doesnt-notice-the-health-illiterate-patient/feed/ 8 http://www.leighfazzina.com/2010/01/04/i-got-em-fdas-communications-heads-to-provide-pr-industry-social-media-guidance-update/ http://www.leighfazzina.com/2010/01/04/i-got-em-fdas-communications-heads-to-provide-pr-industry-social-media-guidance-update/#comments Tue, 05 Jan 2010 00:48:09 +0000 Leigh Fazzina http://www.leighfazzina.com/?p=583 As my colleagues and I gear up for the 2010 PRSA Health Academy conference (April 14-16, 2010 in Chicago at the Hilton Suites Magnificent Mile), I’ve been pretty excited the past few weeks as I pulled together what I felt was a much-needed panel to update the healthcare PR community: a panel of FDA officials [...]]]> http://www.leighfazzina.com/2010/01/04/i-got-em-fdas-communications-heads-to-provide-pr-industry-social-media-guidance-update/feed/ 2 http://www.leighfazzina.com/2009/11/05/how-we-think-the-fda-can-harness-social-media-for-improved-patient-access-to-treatments-clinical-trials/ http://www.leighfazzina.com/2009/11/05/how-we-think-the-fda-can-harness-social-media-for-improved-patient-access-to-treatments-clinical-trials/#comments Thu, 05 Nov 2009 20:36:10 +0000 Leigh Fazzina http://www.leighfazzina.com/?p=292 Below is a letter several of us wrote and submitted to the U.S. Food and Drug Administration around the U.S. Food and Drug Administration’s November 12 & 13, 2009, Advisory Committee Meeting hearing around the use of social media. ******************************************** Dear U.S. Food and Drug Administration: There are many required activities to bring a new drug into the hands of [...]]]> http://www.leighfazzina.com/2009/11/05/how-we-think-the-fda-can-harness-social-media-for-improved-patient-access-to-treatments-clinical-trials/feed/ 2 http://www.leighfazzina.com/2009/10/14/hunting-for-a-healthcare-pr-job/ http://www.leighfazzina.com/2009/10/14/hunting-for-a-healthcare-pr-job/#comments Wed, 14 Oct 2009 22:45:58 +0000 Leigh Fazzina http://www.leighfazzina.com/?p=285 If you’re looking for a healthcare PR job – it just got easier! And if you’re in a position where you are recruiting for healthcare PR talent – it too just got easier! There was a time when my phone would ring and the emails would roll in from recruiters of all type contacting me [...]]]> http://www.leighfazzina.com/2009/10/14/hunting-for-a-healthcare-pr-job/feed/ 3