Twitter Leads Rescue Efforts of Fazzina Bike Crash

Twitter. Never underestimate its viral engaging power. Ever. Please, just don’t ever do it. The power Twitter holds for instant viral communication is utterly amazing, and it helped me get rescued last night after I suffered a mountain bike crash in deep evening-lit woods that I was unfamiliar with. Yes – that’s right. Thanks to
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A Blind Man Inspires Strategic Change

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  • May 15, 2010
  • by Leigh Fazzina
  • communications strategy, PR strategy, strategic public relations,
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A colleague of mine shared this little story with me years ago. I always loved it, and reflect on it often. This story is a great reminder that strategies don’t necessarily need to be grandiose in order to achieve a goal. Sometimes just a little fine-tuning or different plan in the attack may be exactly what is needed to achieve
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The Health Illiterate Patient Wrongly Judged

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  • February 2, 2010
  • by Leigh Fazzina
  • health literacy, illiterate patient,
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Today I witnessed a clinician make assumptions about a patient (and wrongly judge the patient) based on the patient’s appearance which consisted of handsome looks, classy clothes, clean grooming, and nice presentation. What the clinician didn’t know is that underneath the nice appearance actually sat a patient who had comprehension problems and communication limitations; a
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Say “No” to Publicity Stunts!

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  • January 11, 2010
  • by Leigh Fazzina
  • balloon boy, Falcon Heenan, publicity stunts, Richard Heenan,
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Last night I was watching Larry King. I usually catch his show 3 to 4 nights a week… I love how Larry interviews and feel the public viewing audience can really benefit from his unbiased journalistic interviewing skills. The way journalism should be. Anyway, last night Larry interviewed Richard Heene, the father to Falcon Heene
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Got Em! FDA’s Communication Heads to Provide PR Industry Social Media Guidance Update

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  • January 4, 2010
  • by Leigh Fazzina
  • Healthcare PR, healthcare public relations, healthcare social media, Social Media posts,
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As my colleagues and I gear up for the 2010 PRSA Health Academy conference (April 14-16, 2010 in Chicago at the Hilton Suites Magnificent Mile), I’ve been pretty excited the past few weeks as I pulled together what I felt was a much-needed panel to update the healthcare PR community: a panel of FDA officials
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Hunting for a Healthcare PR Job Got a Lil Easier!

If you’re looking for a healthcare PR job – it just got easier! And if you’re in a position where you are recruiting for healthcare PR talent – it too just got easier! There was a time when my phone would ring and the emails would roll in from recruiters of all type contacting me
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