I am Leigh Fazzina. I am a communications and public relations professional who works in the healthcare and life science industry. If you ask me what I do professionally, I’ll tell you I’m a “healthcare PR pro,” like thousands of other professionals, but now I spend the majority of time working in the social media communications space (notice I call it “communications…” more on that later in my site.). I’m passionate about the work I do and always have been. I believe the work I do as a healthcare communications professional helps people live healthier lives. And if I wasn’t doing this work I would have gone to medical school, as ultimately, I enjoy helping others heal and live healthy lives.
I knew what I wanted to do from an early age and I received an education that took me down that exact path of the business solutions I have been providing for the past 18 years.
The year of 2009 was one that brought both unique and challenging experiences to me. After experiencing the downsizing and financial effects the year’s economy had on me working in two separate positions, I decided to go out on my own and start my own consultancy. It was really time for me to do this anyway… I had been sitting on the idea for several years, and I just needed that force to push me in that direction. Thanks to that force, I am now helping healthcare and life science organizations (or their PR agencies), both big and small, with their traditional and social media communications: providing education, auditing, strategizing, planning, implementing, listening, monitoring, and measuring. In this same year, I also began adjunct teaching in Temple University’s Strategic and Organized Communications Department; teaching graduate level healthcare communications to corporate professionals with up to 10 years of professional experience.
My consultancy? I am the Principal at Fazzina & Co. Communications, Inc., a Philadelphia-based healthcare public relations and social media communications consultancy. I am located in the well-known biotech corridor of Philadelphia. A great location for the work I do and central to many.
My healthcare communications experience is pretty robust and you can read about it under my experience section.
Getting to where I am today professionally wouldn’t have been possible if it weren’t for a few investments I made:
- Receiving my Bachelor of Arts degree in Communications with a concentration in Public Relations and Journalism (yes, I studied the work I do today and feel there is a lot to be said for it as it truly applies to all that I do professionally)
- Living in Manhattan and working for top world-wide PR agencies doing that PR-thang… (amazing experience was had here in my early days that shaped and molded my PR-way of thinking)
- Getting involved as an industry volunteer with the Public Relations Society of America’s Health Academy and consistently giving back to the industry (been doing so for 7 years now and as much as I “give” I also “receive” in return)
My work over the years has led me to many cool experiences that I find my self calling on often. I cherish the relationships that I hold with many in my industry. And I consider myself lucky that I can constantly surround myself with brilliant PR minds – an environment that I thrive off of and one that constantly provides to my learning’s. I often feel really lucky that I have what I have and I enjoy doing what I love.
I truly wake up each day looking forward to the work I do as a healthcare communications professional; knowing that my work and my efforts help people live healthier lives.
I work hard. And life is good.