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- May 15, 2010
- by Leigh Fazzina
- communications strategy, PR strategy, strategic public relations,
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A colleague of mine shared this little story with me years ago. I always loved it, and reflect on it often. This story is a great reminder that strategies don’t necessarily need to be grandiose in order to achieve a goal. Sometimes just a little fine-tuning or different plan in the attack may be exactly what is needed to achieve a different result.
One day there was a blind man sitting on the step of a building with a hat by his feet and sign that read “I am blind. Please help!”
A creative publicist was walking by and stopped to observe. He saw that the blind man had only a few coins in his hat. The publicist dropped in a few more coins and, without asking for permission, took the sign and rewrote it. That afternoon the publicist returned to the blind man and noticed that his hat was full of dollar bills and coins.
The blind man recognized this publicist’s footsteps and asked if it was he who had rewritten his sign and he asked what he wrote. The publicist responded: “Nothing that was not true. I just wrote the message a little bit differently.” The publicist smiled and went his way.
The new sign read: “Today is spring and I can’t see it.”
Sometime we need to change our strategy. If we always do what we’ve always done, then we will always get what we’ve always gotten.
[Now print this out, and post it in your office on your cork board. That's where its been for me for many years.] :)